Charting Wine Grenade’s Progress at Unified

For the past 10 years, I have been going to what most of us call “Unified”. Built with the joint input of growers, vintners and allied industry members, the Unified Wine & Grape Symposium is held annually in Sacramento, California and is the largest event of its kind in the Western Hemisphere. Over 650 suppliers display their products and services to approximately 14,000 people who attend annually.

Among those thousands of people shaking hands, one of the biggest subjects will certainly be “the fires”: Were you impacted? How much had you harvested when the fires happened? Did you suffer smoke taint? How did you deal with it? Etc. Indeed, one of the conference sessions is titled: “Wildfires and Wine: Loss Prevention, Mitigation and Management”.

Aside from the fires, whether it be on the viticultural, winemaking or retail side, each visitor will be looking for ideas and products, innovations and technical breakthroughs - new ways of doing better and more efficiently their craft.

For the 4th consecutive year, the managers of Wine Grenade will be there too.

• The first year  in 2015, they just walked the floor with a brochure and an idea at the R&D stage.
• The second year, they were there, still walking the floor, but now with a prototype in hand and looking for one of those daring first-time-adopters to prove the concept.
• The third year, they were sharing a booth with a finished product which had been proven in a Napa winery on 2 wines and their first paying customer.
• And come January 2018, the team will again be on a booth showing their latest version of the Wine Grenade micro-ox, backed with a track record of more than 20 units actively “micro-bubbling” in the US, and 65 more around the world, including in France, Spain, Australia, New Zealand, Mexico, Canada…. And even Belgium!

If you want to know more about Wine Grenade’s disruptive technology which is democratising micro-oxygenation techniques, please get in touch with Hamish Elmslie at hamish@winegrenade.com and swing by the booth!

---